What kinds of websites are most susceptible to content adjacency? Are news sites? Why or why not?

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What kinds of websites are most susceptible to content adjacency? Are news sites? Why or why not? What sorts of technical features might act as breeding grounds for content adjacency problems?

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Information Systems A Managers Guide To Harnessing Technology Version 7.0

ISBN: 9781453394045

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Authors: John Gallaugher

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What kinds of websites are most susceptible to content adjacency? Are news sites? Why or why not?

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Content adjacency refers to the phenomenon where online advertisements appear next to or within inappropriate or controversial content which can harm a brands reputation Certain types of websites are ...View the full answer

Information Systems A Managers Guide To Harnessing Technology Version 7.0

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