1. Establish a clear strategic purpose for the alliance or merger. The joining of firms should be...
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1. Establish a clear strategic purpose for the alliance or merger. The joining of firms should be based on serving the needs of the organization, not management or any other one stakeholder.
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The Management Of Technology And Innovation A Strategic Approach
ISBN: 9780538478229
2nd Edition
Authors: Margaret A. White, Garry D. Bruton
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