1. Figure 2.11 illustrates the concept of a product life cycle from the perspective of technology: start-up,...

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1. Figure 2.11 illustrates the concept of a product life cycle from the perspective of technology: start-up, growth, maturity, and decline. The issues the firm needs to address during each of these stages are different.

Identify potential strategic issues your firm would need to address in each of these stages.

Technology-Driven Stage Potential Strategic Issues Start-up Growth Maturity Decline

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