1. Recent consumer surveys suggest that the three most important qualities of a retail operation are price, product (quality and selection), and convenience. Based on that information, describe how customers are likely to react to Amazon’s grab and go retail strategy used in its new retail outlets.

2. How will the data collected by the Amazon Go checkout system aid in the company’s supply chain management?

3. Do you think that customers would prefer the company use facial recognition technology to link customers with their account instead of requiring shoppers to scan a QR code on their smartphone? Would facial recognition technology make shopping at an Amazon Go store more convenient?

4. One of the things that Amazon could conceivably do with their advanced technology is to collect data about in-store traffic patterns, identifying how shoppers move through the store, where shoppers spend the most time in the store, and how long the typical shopper spends in the store. How do you think store managers could use that kind of information to improve the shopping experience for Amazon Go customers?

5. Since Amazon Go shoppers must use their smartphone and an Amazon mobile app to enter a store, make a list of ways that Amazon Go store managers could influence shoppers using the Amazon app and other mobile technology.