1. Sidney White, reference librarian at Whitfield Public Library, has just had it.

He and his colleague, Samantha Curt, are leaving a meeting with the director, where she assigned them to develop a marketing plan for the library. “It seems like we have taken months to develop our strategic plan and now she wants more planning. When are we going to get time to do our work?” If you are Samantha, what would you reply to Sidney? Please develop a list of reasons why marketing is crucial to the success of a strategic plan.