1. What was it about Tech Targets Priority Engine that immediately engaged the attention of Fuze Marketing?...
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1. What was it about Tech Target’s Priority Engine that immediately engaged the attention of Fuze Marketing?
2. What is the prime consideration for Fuze to ensure adoption of a marketing tool?
3. Which business functions are typically involved in the decision making process when Fuze adopts a new marketing system and why?
4. How is Tech Target’s Priority Engine helping Fuze to identify new accounts with real purchase intent?
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Related Book For
Information Technology For Management
ISBN: 9781119702900
12th Edition
Authors: Efraim Turban, Carol Pollard, Gregory Wood
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