1. Why firms should couple their strategic planning and strategic implementation with MTI. As a result, technology...
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1. Why firms should couple their strategic planning and strategic implementation with MTI. As a result, technology should be approached as a core part of the strategic process, not as a separate concern.
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The Management Of Technology And Innovation A Strategic Approach
ISBN: 9780538478229
2nd Edition
Authors: Margaret A. White, Garry D. Bruton
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