2. Compare the methods that companies used to communicate with their customers using the broadcast model vs.
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2. Compare the methods that companies used to communicate with their customers using the broadcast model vs.
ways that companies can have conversations with their customers using Web 2.0 tools.
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Information Technology For Management Improving Strategic And Operational Performance
ISBN: 9780470916803
8th Edition
Authors: Efraim Turban Linda Volonino
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