2. Dominant culture: This occurs when two entities merge and one has a very strong culture or...
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2. Dominant culture: This occurs when two entities merge and one has a very strong culture or is much larger. Usually, the larger firm is the dominant culture; however, if the reason for acquiring external technology is to change the direction of the firm, a smaller firm with a strong culture?
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The Management Of Technology And Innovation A Strategic Approach
ISBN: 9780538478229
2nd Edition
Authors: Margaret A. White, Garry D. Bruton
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