3. How will the role of the HK government change when the initiatives are fully utilized? The ESDlife (esdlife.com), which is a Web portal launched under the ESD scheme, has come to host over 200 e-government applications of more than 50 bureaus, departments, and agencies as of May 2008. The average monthly number of visits to all government Web sites reaches 280 million, and over 90% of HKSAR Government services are provided to the public with an e-option. The ESD Scheme employs a variety of customer relationship management (CRM) characteristics into its services. For example, the 200 interactive and transactional services made available to the public are organized around their daily needs under the categories of “Health,”

“Leisure,” “Household,” and the like. A life event service index is made available to facilitate the search for services under categories such as “Building a Career,” “Establishing a Family,” “Having a Baby,” “Retiring,” and so on. Some public services, such as the “weather report,” “air pollution index,” and “Government Telephone Directory,” are also made available through the mobile network.