3. Relate this case to Porter’s value chain and to its competitive model. Show the ERP’s contribution.

Northern Digital Inc. (NDI) faced a challenge when rapid growth and aging technology threatened to stand in the way of company goals. Instead of enabling operational improvements, NDI’s existing systems were impeding progress.
Existing technology was causing missed deliveries and creating a high number of backorders. Inventory control was poor, and the planning was inaccurate. With some customers expecting shipment in as long as nine months and others expecting shipment in as little as nine days or even less, more sophisticated and accurate planning was critical. Customer satisfaction was at risk, and internal morale was slipping. After almost 20 years in business, NDI’s well-established reputation for high-quality, high-performance products was at risk.