3. What is the cost/benefit? If the costs are great in the short-term, can the firm afford...
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3. What is the cost/benefit? If the costs are great in the short-term, can the firm afford to wait for the payoff?
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The Management Of Technology And Innovation A Strategic Approach
ISBN: 9780538478229
2nd Edition
Authors: Margaret A. White, Garry D. Bruton
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