3. Why does real-time data matter to donors?

Canadian Food for the Hungry International (CFHI, fhcanada.org/) is a nonprofit agency located in British Columbia, Canada. CFHI sends emergency relief supplies—
food, water, bedding, medical supplies, and other essentials—
to disaster-struck and impoverished areas around the world.
CFHI has been expanding its role. It is also a leader in sustainable development by working with communities and teaching them to build the skills and resources they need to thrive. Like any growing organization, CFHI found that as its workload increases, so does the need to operate efficiently and to enhance its ability to reach donors via its Web site.
CFHI’s IT platform could not support the growth and real-time capabilities that the organization needed to continue its mission, which is to make the world a little better.