4. All things considered, do you think Starbucks took the right approach in using social media to engage its customers?

Since the first Starbucks opened in 1971, the Seattle-based company has grown into an international powerhouse with 15,000 stores in 50 countries. The typical Starbucks store serves drip-brew coffee, espresso, and other hot and cold drinks. Stores also carry a variety of sandwiches, salads, and pastries. The company prides itself on creating store environments that are not only hip, but inviting, encouraging people to come together for meetings, socializing, to work or relax.