4. Objectives should be specific and understood. Quite simply, if the organization does not know where it
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4. Objectives should be specific and understood.
Quite simply, if the organization does not know where it is going, it will be very difficult to get there.
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The Management Of Technology And Innovation A Strategic Approach
ISBN: 9780538478229
2nd Edition
Authors: Margaret A. White, Garry D. Bruton
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