Companies invest billions of dollars to support database marketing. The information systems departments (ISD) activities that have
Question:
Companies invest billions of dollars to support database marketing. The information systems departments’
(ISD) activities that have supported accounting and finance in the past are shifting to marketing. According to Tucker (1997), some people think that the ISD should report to marketing. Do you agree or disagree?
Debate this issue.
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Related Book For
Information Technology For Management Transforming Business In The Digital Economy
ISBN: 9780471215332
3rd Edition
Authors: Efraim Turban Ephraim McLean James Wetherbe
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