Describe four metrics that can be used to evaluate the effectiveness of a PPC advertising campaign.

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Information Technology for Management Digital Strategies for Insight Action and Sustainable Performa

ISBN: 978-1118994290

10th edition

Authors: Efraim Turban, Carol Pollard, Gregory Wood

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Question Posted: Dec 11, 2018 06:28 AM

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Describe four metrics that can be used to evaluate the effectiveness of a PPC advertising campaign.

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Click through rates CTRs x By themselves CTRs do not measure the financial performance of an ad camp...View the full answer

Information Technology for Management Digital Strategies for Insight Action and Sustainable Performa

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