If you have a smartphone, download the shopping app Shopkick.com. Use the app for a few weeks
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If you have a smartphone, download the shopping app Shopkick.com. Use the app for a few weeks and then prepare a report or presentation about your experience. Describe how Shopkick uses behavioral reinforcement to encourage specific kinds of shopping behaviors (e.g., store visits, looking for promotional products, participating in marketing surveys, etc.). Explain whether or not you think you will continue using this application.
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Information Technology for Management Digital Strategies for Insight Action and Sustainable Performa
ISBN: 978-1118994290
10th edition
Authors: Efraim Turban, Carol Pollard, Gregory Wood
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