Questions about a campaigns communication tasks: Did the campaign compose and consistently use a compelling message in
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Questions about a campaign’s communication tasks:
Did the campaign compose and consistently use a compelling message in all of its communication?
Did this message clearly convey the campaign’s core value or objective?
Did the campaign mobilize its base of supporters (relevant opinion leaders and media)?
Did the campaign identify key values in its message and appeals, which were able to convince persuadable audiences and motivate them to act?
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Environmental Communication And The Public Sphere
ISBN: 9781506363592
5th Edition
Authors: Phaedra C. Pezzullo, Robert Cox
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