How can the ideas of `evaluation of a make-or-buy decision be used in deciding whether to use

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How can the ideas of `evaluation of a make-or-buy decision’ be used in deciding whether to use existing staff expertise and existing resources in a new marketing campaign for a clothing brand name or whether to use an external professional marketing firms expertise? Other than costs, what factors should be taken into account in such a decision?

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Accounting

ISBN: 978-1118608227

9th edition

Authors: Lew Edwards, John Medlin, Keryn Chalmers, Andreas Hellmann, Claire Beattie, Jodie Maxfield, John Hoggett

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