Objective 2 Explain how companies find a set of prices that maximises the profits from the total
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Objective 2 Explain how companies find a set of prices that maximises the profits from the total product mix.
Product mix pricing strategies (pp. 315–317) pg93•
Objective 3 Discuss how companies adjust their prices to take into account different types of customers and situations. pg93 Price adjustment strategies (pp. 318–324) pg93
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