3.10 In radio ads, Mercedes-Benz of San Francisco says that it has been owned and operated by the same family in the same location for 51 years (as of 2013). It then makes two claims: first, that because it has owned this land for so long, it has lower overhead than other nearby auto dealers, and second, because of its lower overhead, it has lower costs that allows it to charge a lower price on its cars. Discuss the logic of these claims. (Hint: See Solved Problem 8.3.)