Rupert Murdoch's News Corp Wants Austra- lia to Break Up Google Rupert Murdoch's News Corp says that Google uses its market power to the detriment of con- sumers, advertisers and news publishers. Last year, the Australian Competition and Consumer Commission recommended greater scrutiny and regulatory oversight for how tech companies handle personal data and advertising services. Source: cnbc.com, March 13, 2019

a. How would we test whether Google is a monopoly in the Internet advertising market?

b. Explain why the Internet advertising market might be a natural monopoly.

c. How does Google's dominant position as a provider of Internet advertising influence the price and quantity in this market?

d. How would breaking Google into two provid- ers of Internet advertising influence the price and quantity in this market? Economics in the News