A political analyst is conducting a survey aimed at tuning campaign messages; the question of interest is,

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A political analyst is conducting a survey aimed at tuning campaign messages; the question of interest is, “Do women and men tend to vote the same or differently when it comes to electing the mayor?”
The analyst gathered responses from willing participants using self-administered survey cards:
Voter Survey—City Mayor
Please check one answer for each question:
1. What is your gender?
• Female
• Male
2. Who will you vote for?
• Smith
• Jones
• Undecided
Thank you for participating in our survey.

Data set: Ch 10 – Exercise 10A.sav
Codebook
Variable: Gender
Definition: Respondent’s gender
Type: Categorical (1 = Female, 2 = Male)
Variable: Mayor
Definition: Vote choice for mayor
Type: Categorical (1 = Smith, 2 = Jones, 3 = Undecided)
a. Write the hypotheses.

b. Run the criteria of the pretest checklist (n is at least 5 per cell in the Cross tabs) and discuss your findings.
c. Run the chi-square test and document your findings (ns and/or percentages, Sig. [p value]).
d. Write an abstract under 200 words detailing a summary of the study, the chi-square test results, hypothesis resolution, and implications of your findings.

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