Acme Coffee, which currently sells gourmet coffee blends, is now considering selling a single-serve coffee maker that brews a cup of coffee in 30 seconds. They conduct a survey to help identify the characteristics of potential customers for this high-tech coffee brewer.
Data set: Ch 13 – Exercise 07A.sav
Codebook
Variable: Buy
Definition: [Outcome] Would you consider buying this coffee brewer?
Type: Categorical
0 = No
1 = Yes [←BASIS FOR MODEL]
Variable: Age
Definition: [Predictor] Age
Type: Continuous
Variable: Gender
Definition: [Predictor] Gender
Type: Categorical
0 = Female [←REFERENCE]
1 = Male
Variable: Acme_Coffee
Definition: [Predictor] Does the person currently drink
Acme Coffee?

Type: Categorical
0 = Doesn’t drink Acme Coffee [←REFERENCE]
1 = Drinks Acme Coffee
Variable: Income
Definition: [Predictor] Annual household income
Type: Continuous
a. Write the hypotheses.
b. Run each criterion of the pretest checklist (sample size, normality, multicollinearity) and discuss your findings.

c. Run the logistic regression analysis and document your findings (odds ratios and Sig. [p value], hypotheses resolution).
d. Write an abstract under 200 words detailing a summary of the study, the logistic regression analysis results, hypothesis resolution, and implications of your findings.