Acme Coffee, which currently sells gourmet coffee blends, is now considering selling a single-serve coffee maker that brews a cup of coffee in 30 seconds. They conduct a survey to help identify the characteristics of potential customers for this high-tech coffee brewer.
Data set: Ch 12 – Exercise 07B.sav
Codebook
Variable: Buy
Definition: [Outcome] Would you consider buying this coffee brewer?
Type: Continuous (1 = Will not buy it, 5 = Might buy it, 9 = Will buy it)
Variable: Age
Definition: [Predictor] Age
Type: Continuous
Variable: Gender
Definition: [Predictor] Gender
Type: Categorical (0 = Female, 1 = Male)
Variable: Acme_Coffee
Definition: [Predictor] Does the person currently drink
Acme Coffee?
Type: Categorical (0 = Not an Acme Coffee drinker, 1 =
Drinks Acme Coffee)

Variable: Income
Definition: [Predictor] Annual household income
Type: Continuous
a. Write the hypotheses.
b. Run each criterion of the pretest checklist (sample size, normality, multicollinearity) and discuss your findings.
c. Run the multiple regression analysis and document your findings (overall R², R² change of statistically significant predictors, hypotheses resolution).
d. Write an abstract under 200 words detailing a summary of the study, the multiple regression analysis results, hypothesis resolution, and implications of your findings.