=+1. Why did Burberry initially chose a licensing strategy to expand its presence in Japan?

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International Business Competing In The Global Marketplace

ISBN: 9781259929441

12th Edition

Authors: Charles Hill, G. Tomas M. Hult

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Question Posted: Oct 19, 2024 06:02 AM

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=+1. Why did Burberry initially chose a licensing strategy to expand its presence in Japan?
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=+2. What limitations of the licensing strategy became apparent over time? Should Burberry have expected these drawbacks to arise?
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=+1. Why did Burberry initially chose a licensing strategy to expand its presence in Japan?

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International Business Competing In The Global Marketplace

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