1. Why has Walmart viewed international expansion as a critical part of its strategy? 2. What did...
Question:
1. Why has Walmart viewed international expansion as a critical part of its strategy?
2. What did Walmart do to enable the company to achieve success in Latin America and China?
3. What should Walmart do—or not do—to help ensure that the company achieves success in India?
This mini-case provides an opportunity for students to examine the globalization efforts of the world’s largest retailer, Walmart. The mini-case examines Walmart’s internationalization process, including some of the failures and challenges that the company experienced as it expanded from the U.S. Because of their familiarity with the company, students typically are interested in this mini-case and are excited to discuss it in class.
Step by Step Answer:
International Business
ISBN: 978-1259317224
1st edition
Authors: Michael Geringer, Jeanne M. McNett, Michael S Minor, Donald A Ball