2. What was Unilever trying to do when it introduced a new structure based on business groups...

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2. What was Unilever trying to do when it introduced a new structure based on business groups in the mid-1990s? Why do you think this structure failed to cure Unilever's ills?

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ISE International Business Competing In The Global Marketplace

ISBN: 9781260092349

7th Edition

Authors: Charles Hill, G. Tomas M. Hult

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Question Posted: Oct 19, 2024 02:01 AM

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2. What was Unilever trying to do when it introduced a new structure based on business groups in the mid-1990s? Why do you think this structure failed to cure Unilever's ills?
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2. What was Unilever trying to do when it introduced a new structure based on business groups...

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ISE International Business Competing In The Global Marketplace

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