Alta Gracia serves a niche market, colleges, where there is higher awareness of ethical issues in apparel

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Alta Gracia serves a niche market, colleges, where there is higher awareness of ethical issues in apparel production. Do you think the strategy would work if the company tried to sell to the mass market through retailers such as Walmart?

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International Business: Competing In The Global Marketplace

ISBN: 398884

10th Edition

Authors: Charles W.L. Hill

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Question Posted: Oct 19, 2024 04:00 AM

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Alta Gracia serves a niche market, colleges, where there is higher awareness of ethical issues in apparel

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International Business: Competing In The Global Marketplace

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