Ask the students to use the five fundamental forces model to analyze one of the industries listed

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Ask the students to use the five fundamental forces model to analyze one of the industries listed in the integration-responsiveness grid (Fig. 12.6). Does the pressure for local responsiveness and/or global integration impact the five forces in the industry they selected?

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International Business

ISBN: 9780137392322

17th Edition

Authors: John D. Daniels, Lee H. Radebaugh, Daniel P. Sullivan, Reid W. Click

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