Global Wannabe (GW), a manufacturer of musical instruments, is eager to internationalize. New to international business, within the coming four years, senior management wants GW to generate at least one-third of its sales from abroad by establishing foreign marketing subsidiaries and production bases in low-cost countries to cut manufacturing costs. GW’s president, Larry Gerber, has appointed you to the task force charged with recruiting managers who can run GW’s operations abroad. What guidelines would you offer to GW to recruit and select expatriates while avoiding the problem of expatriate assignment failure and evaluating the performance of employees posted abroad?

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