People need medications, but the poor often cannot afford them. Governments may not provide subsidies for health

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People need medications, but the poor often cannot afford them. Governments may not provide subsidies for health care and medications. Meanwhile, biopharmaceutical firms focus their R&D on compounds likely to provide the best returns. What is the proper role of the following groups in addressing these dilemmas: national governments, branded biopharmaceutical firms, and generic manufacturers? L01

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International Business The New Realities

ISBN: 9781292303246

5th Global Edition

Authors: S. Cavusgil, Gary Knight, John Riesenberger

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