11. In March 2007 it was announced that several restaurants in the greater San Francisco area would no longer provide bottled water to their patrons to save on the environmental costs of transporting that water: do a web search for the phrase “bottled water backlash” to find articles about the San Francisco restaurants and other companies taking this action.

Instead, these companies would install filtering equipment that would allow them to serve local water. Although these actions are intended to be more environmentally friendly, they will affect firms and countries that sell bottled water. One of these countries is Fiji, which obtains a major portion of its export earnings from bottled water.