1. Think of a brand that you use regularly. Why do you continue to choose it over...

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1. Think of a brand that you use regularly.

Why do you continue to choose it over other brands? Is it style, prestige, price, value, habit, loyalty, convenience, or something else? How much of your choice is rational (that is, based on the actual qualities of the product)?

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Technical Writing For Success

ISBN: 9781305948822

4th Edition

Authors: Darlene Smith Worthington, Sue Jefferson

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