3. Exporting is usually the first step for foreign operations, and Herrenknecht was no exception. Analyse and

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3. Exporting is usually the first step for foreign operations, and Herrenknecht was no exception. Analyse and describe why nowadays the company not only exports its products from its headquarters in Schwanau to China or India, but also produces there on site.

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Strategic International Management Text And Cases

ISBN: 9783658078836,9783658078843

3rd Edition

Authors: Dirk Morschett ,Hanna Schramm Klein, Joachim Zentes

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