4. Why has Danone been so successful in recent years even if it invests only a small...

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4. Why has Danone been so successful in recent years even if it invests only a small percentage of its turnover in R&D activities?

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Strategic International Management Text And Cases

ISBN: 9783834925350

2nd Edition

Authors: Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes

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