1. Considering the product and pnemg strategy, investigate two of Richemont's Maisons in detail. Discuss eritieally whether...

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1. Considering the product and pnemg strategy, investigate two of Richemont's Maisons in detail. Discuss eritieally whether a loeal adaptation of products might be a good strategy for the future,

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Strategic International Management Text And Cases

ISBN: 9783834925350

2nd Edition

Authors: Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes

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