2. Considering the promotional strategy, investigate one of Richemont's Maisons in detail. Discuss eritieally whether a loeal
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2. Considering the promotional strategy, investigate one of Richemont's Maisons in detail. Discuss eritieally whether a loeal adaptation of advertisements - e.g. eonsidering eolours, fonts, testimonials, etc, - eould enhanee sales. Also eonsider the potentiallong-term effects of loeal adaptation of the promotional strategy.
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Related Book For 
Strategic International Management Text And Cases
ISBN: 9783834925350
2nd Edition
Authors: Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
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