1. In light of the implicit pressure from family and friends, what course of action do you...

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1. In light of the implicit pressure from family and friends, what course of action do you recommend for Kapil to take with respect to the use of preservatives in his product?

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Ethics In Marketing International Cases And Perspectives

ISBN: 9781138648098

2nd Edition

Authors: Patrick E. Murphy , Gene R. Laczniak , Fiona Harris

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