2. Though PCF was starting off small, it would still provide stable jobs to many poor street...

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2. Though PCF was starting off small, it would still provide stable jobs to many poor street vendors, and a safe product to consumers, especially children, who are currently ingesting a low-quality and unhygienic product. How relevant should this point be to Kapil's decision?

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Ethics In Marketing International Cases And Perspectives

ISBN: 9781138648098

2nd Edition

Authors: Patrick E. Murphy , Gene R. Laczniak , Fiona Harris

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