1.11 When considering the ethical and moral issues underlying the behavior of an international marketer, should the...
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1.11 When considering the ethical and moral issues underlying the behavior of an international marketer, should the manager follow the utilitarian, the rights, or the justice principle? Defend your position.
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International Marketing And Export Management
ISBN: 9780273743880
5th Edition
Authors: Gerald Albaum, Edwin Duerr
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