12.7 As an export marketer becomes more or less permanent in doing business in multiforeign markets, it
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12.7 As an export marketer becomes more or less ‘permanent’ in doing business in multiforeign markets, it almost inevitably faces the issue of standardization vs adaptation of its advertising program. Discuss what you consider to be the best approach for an exporter to use.
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Related Book For
International Marketing And Export Management
ISBN: 9780273743880
5th Edition
Authors: Gerald Albaum, Edwin Duerr
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