12.8 Discuss the main issues involved in deciding whether to centralize or decentralize the planning, developing, and

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12.8 Discuss the main issues involved in deciding whether to centralize or decentralize the planning, developing, and controlling of export promotion strategy and tactics.

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International Marketing And Export Management

ISBN: 9780273743880

5th Edition

Authors: Gerald Albaum, Edwin Duerr

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Question Posted: Oct 08, 2024 05:01 AM

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Discuss the main issues involved in deciding whether to centralize or decentralize the planning, developing, implementing, and controlling of export promotion strategy and tactics.
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12.8 Discuss the main issues involved in deciding whether to centralize or decentralize the planning, developing, and controlling of export promotion strategy and tactics.
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12.8 Discuss the main issues involved in deciding whether to centralize or decentralize the planning, developing, and

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International Marketing And Export Management

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