15. Cultures are dynamic. How do they change? Are there cases in which changes are not resisted...

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15. Cultures are dynamic. How do they change? Are there cases in which changes are not resisted but actually preferred? Explain. What is the relevance to marketing?

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Loose Leaf International Marketing

ISBN: 978-1266828836

19th Edition

Authors: Philip Cateora ,Bruce Money ,Mary Gilly ,John Graham

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Question Posted: Oct 25, 2024 07:01 AM

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15. Cultures are dynamic. How do they change? Are there cases in which changes are not resisted but actually preferred? Explain. What is the relevance to marketing?
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15. Cultures are dynamic. How do they change? Are there cases in which changes are not resisted...

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Loose Leaf International Marketing

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