17. From among the countries/cultures listed on page 625 pick three, each on a different continent, and
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17. From among the countries/cultures listed on page 625 pick three, each on a different continent, and compare their negotiation profiles. Use Exhibit 19.2 to determine the overall difficulty that might be expected between the three pairs of potential partners (that is, AB, BC, and AC). Then go to Exhibit 19.2 and look for the greatest differences between the profiles listed there. Which of the three pairs might be predicted to get along best based on these data? What other sources of information might you apply to check your assessments using these data?
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Loose Leaf International Marketing
ISBN: 978-1266828836
19th Edition
Authors: Philip Cateora ,Bruce Money ,Mary Gilly ,John Graham
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