2. Your instructor may assign you to represent either the IOC or any one of the television...
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2. Your instructor may assign you to represent either the IOC or any one of the television networks in each of the five countries that have been asked to bid for the broadcast rights for the Paris 2024 Games. Prepare to negotiate prices and other organizational details.
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Loose Leaf International Marketing
ISBN: 978-1266828836
19th Edition
Authors: Philip Cateora ,Bruce Money ,Mary Gilly ,John Graham
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