2.7 Export motives can be classified as internal or external and as reactive or proactive. What is...

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2.7 Export motives can be classified as internal or external and as reactive or proactive.

What is meant by these terms with respect to export marketing? Give examples of each of the combinations of export motives.

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International Marketing And Export Management

ISBN: 9780273743880

5th Edition

Authors: Gerald Albaum, Edwin Duerr

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Question Posted: Oct 08, 2024 04:01 AM

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2.7 Export motives can be classified as internal or external and as reactive or proactive. What is...

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International Marketing And Export Management

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