4. How does the Strategic and Competitive Intelligence Professionals (SCIP) Code (Table 4.1) relate to this case?

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4. How does the Strategic and Competitive Intelligence Professionals (SCIP) Code (Table 4.1) relate to this case? Which bullet points might help Lynne in deciding what to tell Judy? (For further information, consult the SCIP website at www.scip.org/).

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Ethics In Marketing International Cases And Perspectives

ISBN: 9781138648098

2nd Edition

Authors: Patrick E. Murphy , Gene R. Laczniak , Fiona Harris

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