4. How does the Strategic and Competitive Intelligence Professionals (SCIP) Code (Table 4.1) relate to this case?
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4. How does the Strategic and Competitive Intelligence Professionals (SCIP) Code (Table 4.1) relate to this case? Which bullet points might help Lynne in deciding what to tell Judy? (For further information, consult the SCIP website at www.scip.org/).
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Related Book For
Ethics In Marketing International Cases And Perspectives
ISBN: 9781138648098
2nd Edition
Authors: Patrick E. Murphy , Gene R. Laczniak , Fiona Harris
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