4. What are the marketing service delivery issues of operating this business in a culturally distinct setting?

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4. What are the marketing service delivery issues of operating this business in a culturally distinct setting? What are those cultural elements that will make marketing and delivering the service interesting/challenging in this context?

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Loose Leaf International Marketing

ISBN: 978-1266828836

19th Edition

Authors: Philip Cateora ,Bruce Money ,Mary Gilly ,John Graham

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