4. What are the marketing service delivery issues of operating this business in a culturally distinct setting?
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4. What are the marketing service delivery issues of operating this business in a culturally distinct setting? What are those cultural elements that will make marketing and delivering the service interesting/challenging in this context?
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Related Book For
Loose Leaf International Marketing
ISBN: 978-1266828836
19th Edition
Authors: Philip Cateora ,Bruce Money ,Mary Gilly ,John Graham
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